INTRODUCING
JOHAN SCHWARTZ
PASSIONATE PINOTAGE PERSONALITY
MEET JOHAN – A PROMINENT PERSONALITY IN THE PINOTAGE WORLD
SERVING ON THE EXECUTIVE BOARD OF THE PINOTAGE ASSOCIATION AS MARKETING MANAGER.
MEET JOHAN – A PROMINENT PERSONALITY IN THE PINOTAGE WORLD SERVING ON THE EXECUTIVE BOARD OF THE PINOTAGE ASSOCIATION AS MARKETING MANAGER.
‘PINOTAGE IS AN INTERNATIONALLY SUCCESSFUL,
UNIQUELY SOUTH AFRICAN GRAPE VARIETAL
AND THE TRUMP CARD OF THE SA WINE INDUSTRY.’
Johan Schwartz
BACKGROUND
JOHAN SCHWARTZ WAS BORN AND RAISED IN THE BEAUTIFUL TOWN OF STELLENBOSCH
– THE BIRTHPLACE OF PINOTAGE AND A DESTINATION SYNONYMOUS WITH EXCEPTIONAL WINES.
QUALIFICATIONS
Johan Schwartz obtained an MBA in 2007 from the University of Stellenbosch where he received the USB merit award for the best marketing student. He was also a part-time lecturer at the university’s Business School, presenting elective courses to MBA students in Strategic Social Media Marketing.
ADDITIONAL
EXPERIENCE & SKILLS
Before obtaining his MBA, Johan was a commodity broker and futures and options trader. Apart from promoting the South African wine industry, he still actively consults clients on currency hedging and currency risk management aspects.
KEY ROLES & RESPONSIBILITIES
AS A MEMBER OF THE EXECUTIVE BOARD OF THE PINOTAGE ASSOCIATION,
JOHAN IS RESPONSIBLE FOR THE LOCAL AND INTERNATIONAL MARKETING ASPECTS
OF PINOTAGE WINES. HE THEREFORE WORKS VIGOROUSLY TO PROMOTE PINOTAGE
AND MANAGE CONSUMER PERCEPTIONS ON A LOCAL AND GLOBAL STAGE.
AS A MEMBER OF THE EXECUTIVE BOARD OF THE PINOTAGE ASSOCIATION, JOHAN IS RESPONSIBLE FOR THE LOCAL AND INTERNATIONAL MARKETING ASPECTS OF PINOTAGE WINES. HE THEREFORE WORKS VIGOROUSLY TO PROMOTE PINOTAGE AND MANAGE CONSUMER PERCEPTIONS ON A LOCAL AND GLOBAL STAGE.
Johan has actively been part of formulating marketing strategies for more than 50 South African wine brands in the past 14 years and has worked on key projects involving the main SA wine competitions and wine auctions. In addition, he manages key business relationships with Pinotage stakeholders including producers, retailers, wine institutions and distributors. Furthermore, Johan presents wine tastings and wine events for international guests as well as Absa corporate events (the association’s key sponsor).
ABOUT THE PINOTAGE
WALL…
Johan is the proud creator of the Pinotage Wall, a 60-metre wall at the international arrivals section of the Cape Town International airport. Every year from August to October, this wall welcomes visitors to Pinotage Country and invites them to taste a glass or two of our uniquely South African red wine.
OTHER
INTERESTS
A LITTLE BIT ABOUT
THE PINOTAGE ASSOCIATION
THE ASSOCIATION’S THREE PILLARS ARE RESEARCH, KNOWLEDGE TRANSFER AND MARKETING.
THEIR VISION FOR 2025 FOCUSES ON THE PREMIUMISATION OF THE BRAND,
WITH PLANS TO DOUBLE ITS CONTRIBUTION TO THE SOUTH AFRICAN ECONOMY
THROUGH STRATEGIES SUCH AS DESTINATION MARKETING.
THE ASSOCIATION’S THREE PILLARS ARE RESEARCH, KNOWLEDGE TRANSFER AND MARKETING. THEIR VISION FOR 2025 FOCUSES ON THE PREMIUMISATION OF THE BRAND, WITH PLANS TO DOUBLE ITS CONTRIBUTION TO THE SOUTH AFRICAN ECONOMY THROUGH STRATEGIES SUCH AS DESTINATION MARKETING.
DID YOU KNOW?
To ensure a strong varietal focus, a minimum requirement
of a 30% Pinotage component is being instituted for red wine blends.
Pinotage & Food Pairing
“THERE’S ONLY ONE RULE: GOOD PINOTAGE, GOOD FOOD. THE MEDIUM-BODIED, ‘LIFESTYLE’ PINOTAGE PAIRS WELL WITH SASHIMI, FRESHLY-CAUGHT GAME FISH, A HEARTY WINTER BEAN SOUP, BOBOTIE, RATATOUILLE AND CURRY. A FRENCH SOMMELIER EVEN PAIRED A ‘LIFESTYLE’ PINOTAGE, CHILLED TO 12ºC, WITH OYSTERS! FULL-BODIED PINOTAGE IS BETTER SUITED TO VENISON, SPARE RIBS WITH A RICH BARBEQUE SAUCE, OXTAIL AND OSSO BUCO. A WELL-WOODED PINOTAGE WITH CHOCOLATE FLAVOURS, ON THE OTHER HAND, CAN COMPLEMENT A CHOCOLATE PANCAKE OR DARK CHOCOLATE TRUFFLE CAKE.”
Johan Schwartz
JOHAN SCHWARTZ & ADORE AFRICA
Our Shared Views, Passions & Visions
Johan Schwartz’s passion for Pinotage and the South African wine industry is perfectly aligned with
the ADORE value proposition of scintillating travel by design in terms of memorable wine experiences.
We are excited to have Johan curate unique wine experiences, including private tastings and exclusive
excursions for our clients which highlight the country’s finest vineyards and winemakers.
Johan Schwartz’s passion for Pinotage and the South African wine industry is perfectly aligned with the ADORE value proposition of scintillating travel by design in terms of memorable wine experiences. We are excited to have Johan curate unique wine experiences, including private tastings and exclusive excursions for our clients which highlight the country’s finest vineyards and winemakers.
